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RFTA will strive to exceed customer expectations by providing modern, courteous, safe, convenient, highly reliable, dependable, comfortable, sustainable, cost efficient, and affordable transportation choices to our residents and visitors.


5.1 – Transit and trail experiences are enjoyable

5.2 – Transit services are affordable for all user types

5.3 – Leverage technology to enhance customer experience

5.4 – Provide easy, modern and reliable services

5.5 – Conduct triennial on-board passenger surveys

5.6 – Provide a centralized, user-friendly customer Relationship Management system

5.7 – Provide clean and well maintained facilities, trails and equipment

5.8 – Staff are well trained and customer focused

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