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Strategic Plan - Outcome Areas | RFTA
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STRATEGIC PLAN

The RFTA Board of Directors and Staff have agreed upon the following seven Outcome Areas of the 2019 Strategic Plan: Safe Customers; Workforce and General Public; Accessibility and Mobility; Sustainable Workforce; Financial Sustainability; Satisfied Customers; Environmental Sustainability; and High Performing Organization. Each RFTA director/manager continuously assesses these themes and ties their departmental goals back to these guiding principles.

STRATEGIC PLAN OUTCOME AREAS

CLICK ON THE SPECIFIC OUTCOMES BELOW TO VIEW SMART OBJECTIVES FOR EACH OUTCOME AREA

SAFE CUSTOMERS, WORKFORCE AND GENERAL PUBLIC

RFTA will ensure the safety of its workforce, customers and general public through its safety first culture, systematic procedures, practices, and policies for managing risks and hazards.

ACCESSIBILITY AND MOBILITY

RFTA will provide accessible, effective and easy to use mobility options that connect our region for all user types.

SUSTAINABLE WORKFORCE

RFTA will ensure organizational sustainability by enhancing its ability to continue to recruit and retain an engaged, well-trained, resilient professional workforce.

FINANCIAL SUSTAINABILITY

RFTA will ensure cost effective and responsible use of funding, maintain and monitor its short-term and long- term financial forecasts, seek funding partnerships and diversification of revenues.

SATISFIED CUSTOMERS

RFTA will strive to exceed customer expectations by providing modern, courteous, safe, convenient, highly reliable, dependable, comfortable, sustainable, cost efficient, and affordable transportation choices to our residents and visitors.

ENVIRONMENTAL SUSTAINABILITY

RFTA will research and implement innovative, environmentally sustainable practices in all areas of transit and trails management.

HIGH PERFORMING ORGANIZATION

With integrity, RFTA will deliver efficient, innovative, transparent, accountable, effective, and collaborative regional transportation services that reflect community values.

The RFTA Strategic Plan provides the framework to guide RFTA’s decision making, budgeting, and daily operations. Outcomes represent the high-level deliverables that RFTA strives to provide the communities it serves. Each Outcome Area includes several more specific Objectives that define different areas of focus in achieving the Outcome. Performance measures are identified for Objectives with performance targets set annually. Staff then develops Strategic Initiatives that are designed to move the needle in achieving the identified performance targets associated with the Objectives. The Strategic Initiatives become a part of the annual budget requests, and if funded, directly influence daily operations. Each task completed or dollar spent by RFTA should be linked back to the Strategic Plan and ultimately the Mission and Vision of RFTA.

REPORTS & RESOURCES

RFTA STRATEGIC PLAN PDF
A fully detailed PDF download of the RFTA Strategic Plan.

PUBLIC DOCUMENTS
A collection of financial reports maintained by the Finance department.

PLANNING RESOURCES
A list of regional planning & community resources.

RFTA DESTINATION 2040 ROADMAP
The Roadmap is a high-level, easy-to-understand overview of the important pieces of RFTA Destination 2040.  It’s a resource that can provide a quick snapshot of the project’s aims, important milestones, key deliverables, dependencies, and possible project changes.

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